Why have you created this environmental framework?
We created this framework to set a clear reference point for how we think, make decisions and hold ourselves to account. It is not intended as a claim or a campaign, but as a way of being open about the direction we are taking and the principles guiding us.
How do you define environmental responsibility?
Environmental responsibility means understanding the impact of decisions across sourcing, transport, use and end of life, and making balanced choices rather than pursuing single-issue solutions.
How accurate is the information you share?
The information we publish is indicative and based on recognised methodologies, defined boundaries and stated assumptions. It is designed to provide context and understanding, not absolute precision.
Why do you avoid single carbon scores or rankings?
Environmental impact cannot be reduced to one number without losing important context. We focus instead on explaining processes, trade-offs and material behaviour.
What do you mean by emissions?
Emissions refer to greenhouse gases released during activities such as extraction, manufacture and transport. They are one part of the environmental picture, but not the only one.
What is carbon storage and why does it matter?
Carbon storage refers to carbon held within materials for a period of time. While not always permanent, storage can reduce short-term atmospheric concentrations and support healthier systems.
If stored carbon is eventually released, is it still relevant?
Yes. Time matters in environmental systems. Delaying the release of carbon can still deliver benefit, particularly when materials remain in use or support soil health and biological activity.
Why do you continue to supply imported materials?
Some materials offer durability, performance or availability that cannot always be replicated locally. Where materials are imported, we are open about origin and impact and balance them alongside local and circular alternatives.
How do you approach responsible sourcing?
Responsible sourcing considers where materials come from, how they are produced, how they are transported and how they perform over time. It is about setting expectations and reviewing decisions, not claiming perfection.
What do recycled products mean within your framework?
Recycled products are those that use materials diverted from waste streams, reducing the demand for virgin resources and landfill. Their benefit depends on quality, use and long-term performance.
What do you mean by full circle products?
Full circle products are considered across their entire lifecycle, including reuse, recovery or reintegration at end of life. This approach supports longer-term value and reduced waste.
Do you use carbon offsetting?
Our focus is on understanding and reducing impact where possible. We do not rely on offsetting as a substitute for responsible decision-making.
How often is this framework reviewed?
This framework is reviewed periodically and will evolve as data, materials and understanding improve.
Who is responsible for maintaining this framework?
Responsibility sits within the business. This includes maintaining accuracy, responding to challenge and ensuring the framework remains relevant.
Is this framework finished?
No. This framework represents where we are today. It is intended to grow and adapt as part of an ongoing process.
Can people question or challenge what is presented here?
Yes. We welcome questions and discussion. Progress comes from engagement, not from closing debate.